Listen as Jakob Bressendorf, Managing Director at Horn Countertops, talks about its radical decision to become a sustainable first mover in countertops. Jakob Bressendorf assumed his role at Horn Countertops in a time when everyone in his industry lived up to the classic competitive parameters like price and quality.
That’s why he and the other leaders of the company decided to rethink quality. From them, it was about leaving the planet in a better state than the one they inherited. It was the start of a sustainability journey that led to new product development and a new daughter company. Hear the whole story here.
This podcast is a part of a series on green ambitions in which August Septimius Krogh speaks with directors and leaders of small and medium sized companies that are thinking and acting green.
Case story
From her desk at Bæredygtig Herning, Birgitte Holgaard Langer can look up at a cream coloured stilletto sitting like a trophy on a shelf in her corner of the office. The shoe, produced by Roccamore, was designed in Denmark, hand sewn in Italy and it originally grazed in a Jutland field not far from here. The stiletto represents the result of the years of work SPOOR has done with brands that want to be able to trace the skins used in their production all the way back to the very cow they came from. That is exactly what SPOOR does.
Podcast
Meet Christian Hostrup, Sales & CSR manager at Herning’s legendary hockey club, Herning Blue Fox. The team used the corona shutdown to develop an ambitious sustainability strategy. It immediately made a difference.